As companies throughout all industries strive for gender parity in the workplace, there is an increased focus on equal representation in new hires and executive roles. However, one critical moment is often overshadowed: the promotion stage. …

PySpark is the Python library for programming with Apache Spark’s cluster-computing framework. It is a convenient interface that allows developers to write distributed data processing applications using a Python-based language, rather than the native Spark APIs in Java or Scala. …

Machine learning has made huge strides in the past few years and has become pervasive in many industries. But if you’re new to machine learning, it can be difficult to know where to get started. …

Utilizing different types of personalities in your dogfooding tester group is essential for a successful product testing process. Different personalities benefit your team in different ways. Understanding each team member’s diverse needs and ways of working will help you get the most out of your dogfooding testing. For example, some…

Marketing EdTech learning games to schools is different from other types of B2B marketing because schools typically have multiple stakeholders involved in the purchasing decision and will require a comprehensive understanding of the educational landscape to market the product effectively. Additionally, schools are increasingly looking for EdTech products to help…

Product manager communication strategies are fundamental, as they help ensure that all stakeholders — from product managers and engineers to sales and customer service teams — are on the same page and are abreast of any changes, updates, or developments. A successful product manager communication strategy will…

Product management is the practice of overseeing the development, marketing, and sales of a product from conception to its retirement. It is a business management function that bridges the gap between various functional areas within an organization, such as the engineering and marketing teams. …

Product expansion is introducing existing products into new markets, such as by launching new sizes, flavors, or varieties of an existing product. It can also involve expanding current product lines, adding new features or capabilities to existing products, or expanding into new product categories. …

Behavioral segmentation organizes a customer base or target market based on the customer’s behaviors, preferences, and needs. By segmenting customers into groups according to behavior, marketers can better target their messaging and create more customized campaigns that meet customer needs. When segmenting customers according to behavior, marketers should focus on…